Our Sustainability Story

We have hiked deep into the backcountry in many of America's National Parks, as well as many National Monuments, and Wilderness areas. We have tried to develop our company in such a way that it impacts our environment, and these wild places, as little as possible.

The clothing industry has a negative impact on the environment (just as every other industry does) and the worst thing is that it is estimated that one third of all new clothing is never purchased, but instead destroyed because it is never sold. This is why our clothing designs are made for you after you purchase them. We do it this way because eliminating waste is the most sustainable business practice we can think of. We take a Goldilocks approach to our inventory.  We want it to be just right. Along these lines, we ask that you consult our sizing guide because we want you to get the right fit, the first time. Reducing waste also means reducing returns. In 2020, a clothing industry study found the carbon footprint of shipping returned items led to 16 million tons of CO2 emissions. Consulting our sizing guidelines have become one of the most popular ways that our customers can help us reduce our environmental impact.

We screen our suppliers to find those that operate in the most sustainable ways possible. Here are some of the highlights:

T-shirt dyes are bluesign approved. This is the gold standard for sustainable chemicals in the textile industry.

Our T-shirts are made using 7x less water than the industry average.

The sewing and cutting facilities are run on solar power.

Our clothing is shipped in packaging made from recycled plastic.

 

 Most of our clothing is sewn, cut, and dyed right here in the U.S. in California, or in nearby Central America. Eliminating environmentally damaging trans oceanic shipping. By focusing on suppliers and production in this way, we can make a difference for the environment and for our economy. 

We all place a vote with every dollar we spend. We want to be part of the solution, just like you.

CJ hiking in the Rocky Mountains 2022.